Zinio Selected by Barnes & Noble.com to Provide its New Book Previewer Feature
World's Largest Bookseller Chooses Zinio to Power 'See Inside' Book Preview
San Francisco, CA (October 15, 2007) - Zinio, LLC, the leading digital publishing and distribution platform for magazines and books, has partnered with Barnes & Noble.com (http://www.bn.com), the e-commerce subsidiary of Barnes & Noble, Inc. (NYSE: BKS), to launch their new "See Inside" digital book preview feature. "See Inside" is delivered through Zinio's digital reader technology and is now available for thousands of book titles on the site.
"Barnes & Noble.com saw the need for a high quality book preview experience that was more than a scanned version of the book," said Rich Maggiotto, chief executive officer of Zinio. "Partnering with such a well-known and respected bookseller validates the incredible value Zinio brings to partners and the publishing community at large."
Zinio's digital reader captures the fundamental nature of how books are browsed and allows consumers to view books online the same way they would in a retail environment. Features like dual page viewing, search, high quality page resolution, and natural page-turning capabilities, provides the Barnes & Noble.com customer a full retail experience in one session.
"Zinio is widely recognized as the pioneer of digital magazines and books and has been a great partner through this effort. We look forward to working with them to help us scale the 'See Inside' feature," said Marie Toulantis, chief executive officer of Barnes & Noble.com. "We selected Zinio's technology because its flexibility allows us to preserve the look and experience of reading a book, while increasing customer interactivity."
About Barnes & Noble.com
Barnes & Noble.com is a wholly owned subsidiary of Barnes & Noble, Inc., a publicly traded company listed on the NYSE under the symbol "BKS."
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 792 bookstores in 50 states. For the fourth year in a row, the company is the nation's top bookseller brand, as determined by a brand's overall strength based on its combination of familiarity, quality and purchase intent, according to the EquiTrend(R) Brand Study by Harris Interactive(R). Barnes & Noble conducts its online business through Barnes & Noble.com (http://www.bn.com), one of the Web's largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com.
